Jaime Cerreta, a prominent name in Arizona broadcasting, sits down with us for an episode of a taste of az podcast. Discussing her journey and accomplishments in the broadcasting field, alongside her deep-rooted connections to Phoenix, she shares her experience of becoming a local news anchor, highlighting the challenges and triumphs she faced over 25 years. Jaime recounts her early career, starting from humble beginnings to anchoring positions in Missouri, Springfield and Oklahoma City. Jaime’s family history in the candy business, originating from Ohio and relocating to Phoenix, also illustrates her longstanding ties to the local community. She emphasizes her passion for community stories and local businesses, which led her to create segments like “Jaime’s Favorite Things” and “Jaime’s Local Love.”